A sensorial travel in the Bordelais
To seduce the high-end costumer base of WINE STORY, and attract Filipino millenials, new growing customer target, STORIES DESIGN has created a place with an immersive design to project the visitors in the heart of the Bordelais vineyards.
STORIES has created the ultimate oenological destination in the Philippines : the customer experience becomes an unprecedented visual and olfactory experience inviting consumers to discover and appreciate grand crus and prestigious rare vintage wines.
Hence, the store’s layout has been envisioned to invite to explore the store’s several places. The design uses modernized architectural codes of Bordelais’s castles and cellars. In addition, the brand identity has been equally reworked in order to enforce the store’s modernity and sensoriality.
The wine experience does not end there : STORIES has imagined exclusive services for VIP customers such as a VIP lounge and private wine cellars.