EUROPE 1

cas-apos-h

« Radio de la société en mouvement »

“We know who we are and what we do… can you tell us how to say it?” That was the starting point for or work with the famed radio of the rue François Premier, on a quest to recruit new listeners. Focusing on the definition of the brand platform, we reviewed merchandising strategy and gave creative input, a passionate adventure with an unexpected parallel to major retailers.